Methodology:
When researching this topic methodology was defined in a few different ways. Wikipedia defined methodology as “the study of research methods or the contextual framework for research.” (https://en.wikipedia.org/wiki/Methodology ). While yourdictionary.com defined it as “ the branch of logic that studies reasoning of the way something was done. The last definition I found defined the research methodology which was defined as “ the specific procedures or techniques used to identify, select, process, and analyze information about a topic” (libguides). With all these definitions varying and essentially similar, I would say that methodology is the study of research on a specific topic or subject and how to obtain explanations and backings to what is being researched in a logical way. Methodology is an important concept because it allows for proper research to occur and achieve proper facts and findings in society or discover new information that can benefit individuals by providing new evidence or new perspectives to ideas in society or even completely change a view one might have thought was accurate or how something should occur. When researching who founded Methodology the only person I came across was the founder of the scientific method, Sir Francis Bacon who created the “ inductive methods of scientific research.” and it is also how the methodology was used to help explain what was happening in the natural world (https://courses.lumenlearning.com/introchem/chapter/the-scientific-method/#:~:text=The%20scientific%20method%20was%20used,rational%2C%20problem%2Dsolving%20method.).
Some of the rules associated with methodology had to do with research methodology. The four main rules I came across were: 1.) The logic of Inquiry ( quantitative or qualitative) is also referred to as measurement objectives such as reasons for research and how to inquire that research. 2.) Data Collecting and determining the method behind collecting that data, 3.)Data analysis 4.) Reporting or transcribing the data collected. 5.) Evaluating the ethical issues. These are steps of applying the methodology to research. I also found that the three main types of methodology are qualitative, quantitative and mixed-method.
Additional Sources:
https://melinsights.com/5-key-elements-of-methodology-section-of-a-research-paper/
https://libguides.wits.ac.za/c.php?g=693518&p=4914913
Social Semiotics method:
The social semiotic method is an aspect of visual communication. Semiotic refers to signs and symbols, so the social semiotic method refers to how humans communicate through symbolism and how we interpret these signs and visual images through different societal meanings. A good resource for understanding this topic further was this video I found:
According to the video, “” Social Semiotics revolves around the idea that in society people derive meaning from objects of imagery based around our shared assumptions. Visual meanings in society come from a shared point of view established in society that we all feel or agree with when looking at a symbol or an object and as a result, can have universal meanings people agree which can be invoke positive or negative feelings as well as positive or negative behaviors.
Applying Social Semiotics to Images:
A classic example of social semiotics through imagery and societal interpretation of this symbolism are black cats 2 images around the phenomenon of black cats:
1,) A black cat and a witch
2.) This image is reminding people in our society that black cats have a bad stigma but are lovable and smart and still deserve a home.
I decided to use this example of imagery with the black cats because the original stigma for black cats came from the middle ages and the folklore that black cats came around witches that practiced witchcraft. As a result, black cats were often harmed and this is because it became a universal symbol in society that back cats were bad luck, had negative energy, and bad omens came from their presence. Because we had these stigmas for so long and a cat is a physical visual reminder of these negative feelings it is still hard in the modern day to push the adoption of black cats. Now when imagery it is positive and usually pushes to leave a black cat alone if you see one and that they are generally sweet animals that need loving homes like in image 2. Although this may seem like a silly example black cats are a good example of social semiotics and how images and visuals can convey messages within our societies that hold a universal meaning human beings can all agree on which alters how we view something and what is conveyed about that something through imagery.

