Miracle gro is a popular garden supply company that sells gardening products such as soils for different plants, fertilizers, care products, and even their own brand of plants. As a gardener, I am a big fan of the plant fertilizer product miracle gro sells. I use it on my plants and usually get big healthy plants as a result. This is a product I use quiet frequently in the summer months and wanted to do some research on the companies online presence.
When logging on to miracle gros website, the first thing one will see is a display of hyperlink images that reference different products sold on the website. At the top left corner, there is the miracle grow logo that is adjacent to a drop down menu with a shop products tab, learn and grow tab, and a purpose tab. When scrolling down the page to the bottom, the individual scrolling will pass the display of images in the center of the page. If one of the image hyperlinks is clicked on it takes the user to a product sold on the company website. At the bottom of the page, their contact info is listed along with their social media profiles. They also have the same hyper links listed at the top of the page listed at the bottom which I personally didn’t like. For the most part the layout of this website is clearly designed to be a user friendly way to buy miracle gro products, and for gardeners to educate themselves on how to use those products. Miracle gros website also educates consumers on the company vision in gardening in terms of the environment and the next generation of gardeners. For the most part, I think this is a nicely designed website and gives people a clear idea of miracle gro as a brand yet I feel that it lacks any information on miracle gro as a company. They should have an about page that explains more of the companies history, who the current ceo is, show us some of the people who work for the company, and show the opportunities miracle grow has to offer people besides the products they sell. I also find the repetitive links on this website redundant. They have a lot of space on the website that I think could be utilized better to tell a story about miracle gro. One thing I admired about the design of this website was the grow and learn tab. This was a section of hyperlinks of different gardening articles providing miracle gro customers on information including subjects like gardening basics, planning and landscaping, and information on a variety of different gardening styles like veggie gardening and flower gardening.
Miracle gro has a strong social media presence with an Instagram, Twitter profile, a Facebook page, a Pinterest, and even a YouTube. On all their social media pages it seems that Miracle gro is very engaged with their customers. Their instagram shows a series of different photographs of tagged customers with their plants they’ve grown using miracle grows products. It seems like miracle gro has a very personal social media out reach and is trying to encourage people to garden. I really appreciate the company sharing beautiful images and telling customers stories about gardening. Another platform where they shared their customers stories was their Youtube page. Miracle gros YouTube page had an entire section dedicated to different gardeners stories, how they got into gardening, and what they grow call “How I grow”. In this blog I have attached a video from the miracle gro YouTube page with one of these stories. From what I’ve learned in this course, it seems like miracle gro is trying very hard to be transparent and interact with their consumers and their online viewers which I was honestly wasn’t expecting. I am glad such a giant corporation is able to see that their customers are the ones to thank for how far and successful the company has become over the years their products have been around.
